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Email and SMS ROI calculator How much potential ROI could your brand drive with Klaviyo? Let’s find out.
*Your estimated ROI with Klaviyo x per year See where your revenue is coming from: New subscribers $ - Campaigns $ - Automated flows $ -
Sign up to get started or chat with sales about your ROI results.
Frequently asked questions How is my ROI being calculated?
Klaviyo aggregates performance data from thousands of ecommerce brands that are using the Klaviyo platform. Klaviyo calculates an estimated ROI by using such aggregated performance data along with the individual business data you inputted above. This estimate includes the projected revenue you could generate with Klaviyo, the anticipated cost of using Klaviyo, and the resulting ROI.
What customer data is used in the ROI calculator?
Klaviyo does an analysis of performance data of thousands of ecommerce brands using Klaviyo to calculate email and SMS benchmarks for campaigns, flows, and signup forms. These benchmarks are used to estimate revenue you will drive using Klaviyo. You can see additional benchmarks here.
How is my data inputted above being used?
When cookies are enabled, any data you enter is saved directly on your device. This data will be erased when you clear your cookies and is restricted to the browser you’re using at the time (e.g., data from Chrome won’t be available in Safari). We do not use these details to personally identify you; they are solely used to enhance your experience by providing results based on your inputs. For further information on our use of cookies, please consult our Privacy Notice.
*Am I guaranteed to see the results I obtain from this ROI calculator?
The ROI calculations provided by this tool are based on aggregated data derived from our customer base and are intended solely as an estimate. Actual performance may vary significantly and is influenced by numerous factors specific to your business, including but not limited to market dynamics, customer demographics, industry trends, geographic location, and operational strategies. Accordingly, the results generated by this tool are not a guarantee of your performance, and Klaviyo expressly disclaims any liability for discrepancies between these estimates and your actual outcomes.
What is a profile?
Email profiles
An active email profile is any profile that can be emailed on Klaviyo. There are two main categories of active profiles:
Subscribers
Profiles added through general engagement
A suppressed email profile is any profile with an associated email address that cannot receive marketing emails because they bounced, are manually suppressed, have unsubscribed, or have marked your messages as spam.
Total profiles
The overall profile count is the total number of profiles associated with your Klaviyo account, regardless of their marketing status and channel (this includes Email, SMS, and Push profiles today). Any profile that is being stored and tracked in Klaviyo will be represented in this count.