What's new in Klaviyo

Precision meets speed—that’s what our latest features are all about. Explore how to power smarter digital relationships with precise data, seamless integration, and AI.

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Q3 2024 highlights

Klaviyo sign-up form showing separate SMS opt-in checkboxes for marketing and order updates.
SMSFlows

Transactional SMS

Customers love order updates by text. Now they can sign up for them separately from marketing texts.

Coming soon

A customer's activity timeline within Klaviyo, with events like added to cart, received email, clicked email, viewed product
AudienceAnalytics

Extended ID & Shopify Server Pixel sync

Enhanced tracking and identity resolution paint a far fuller picture of customer activity over time.

Coming soon

Attribution window settings, currently set to 7 days for email opened, 3 days for SMS delivered
AnalyticsCDP

Attribution enhancements

Filter out bots. Switch to multi-touch attribution. Changes are retroactive, for accurate historical data.

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The B variant of an email A/B test, and a summary of who favors variant B ($45 average order value, didn't click email)
Klaviyo AICampaigns

Personalized campaigns AI

A or B? Why not both! Send each customer the variant that they’re most likely to engage with.

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Current delivery score as shown in Klaviyo app, currently 72, which is considered good, increased by 12 from the previous period
Klaviyo AIEmail

Reputation repair AI

Before you hit send, Klaviyo AI checks if you can boost deliverability by excluding unengaged customers.

Coming soon

Canva screen for exporting images
IntegrationsEmail

Canva integration

For Canva users, the monotony of manual imports and exports is a thing of the past.

Coming soon