Engage users while they’re actively using your app to drive key actions, like purchases or sign-ups

See a timeline of changes to your account’s attribution settings.

Our PrestaShop module now supports German, Italian, Spanish (Spain), Portuguese (Brazil) and Korean, which means custom SMS consent labels and disclosure text can now be displayed in these languages.

Best cross-sell date and Next best product properties that leverage product analysis data to enable the creation of dynamic cross-sell flows.

Trigger anonymous visitor activity backfill through Shopify checkout

Enrich your marketing strategy with additional customer and product insights

Create product quizzes, answer FAQs, and nudge shoppers toward their first (and next) purchase.

A new cohort report for Advanced KDP and Marketing Analytics customers that enables you to identify trends in engagement, conversion, and other key metrics over time for groups of profiles.

Improved cohort reporting to enable better analysis for behavior related to conversion metrics

Display product reviews on your storefront and the Shop app to convert more browsers into buyers.

Boost sales and showcase reviews on multiple stores that share the same products or SKUs.

Build personalized experiences in flows with custom code and pre-built actions that support Python and Node.js, now available in the flows editor.

Our PrestaShop integration now syncs product catalog variants, enabling back in stock email sending and more.

Alert customers to unread notifications and prompt them to check out your latest offers.

Analyze your SMS Flow performance in relation to Klaviyo best practices, industry trends, and companies similar to your own.

Showcase star ratings in product blocks for campaign and flow emails.

Use the campaigns library to get inspired for your next email or SMS send, with suggested message content and audience segments based on your campaign goals.

Expanded event data for the Active on Site onsite event, enabling more refined reporting and retargeting based on UTM parameters.

Easily track performance dips in campaigns and flows, so your marketing remains effective and uninterrupted.

Track a user’s future visits for up to 1 year after the Klaviyo cookie has expired or been deleted with Extended ID.

Create transactional SMS flows using any metric trigger and explore pre-built flows for major integrations in the Flow Library. Automated content review ensures quick approval for transactional status in just minutes.

Allow customers to specify SMS preferences—transactional, marketing, or both—through Klaviyo’s APIs or sign-up forms, with each type of consent clearly stored on their subscriber profile.

Reporting will now consider campaign send times to be based on the account timezone instead of the recipient’s local timezone.

Forward incoming calls from your US toll-free number to your customer support line automatically. This complimentary feature ensures smooth routing of customers from SMS to voice, helping you stay accessible and compliant with new state regulations.

Respond to SMS conversations faster with customer profiles, activity timelines, and order details right in the chat sidebar.

Klaviyo now syncs Channel ID from BigCommerce for order events and profiles, which allows you to message customers by storefront.

Browse email templates created by expert Klaviyo agency partners designed to maximize conversions.

Discover new integrations, personalized recommendations, case studies, and more on our refreshed integrations directory.

Create custom metrics that align with how your business tracks and monitors your success, and then use them within your account’s mapped metrics. Metric mapping is used to calculate the quarterly growth (QGR), predictive analytics, and customer lifetime value (CLV), product analysis, and A/B testing. Additionally, custom metrics can be used in the recency, frequency, and monetary value (RFM) analysis.

Instantly generate emails that match your brand and tone, based on your existing email campaigns.

Before you hit send, AI checks if you can boost deliverability by excluding unengaged customers.

Configure your SMS campaign audience by country as you build: see total recipients and SMS credit costs by region, and easily toggle countries on or off—no extra segments needed.

Klaviyo SMS now supports sending to subscribers in Italy and Portugal. Easily add regional phone numbers and start collecting consent to text subscribers worldwide.

Easily switch between accounts with color-coded avatars, an expanded “show all” view, and account favoriting for prioritized access.

Build deeper segments and apply multiple filters to a single segment condition.

New operators to filter on events in segments, enabling easier and faster segmentation.

Use the list update action to automatically add or remove profiles from lists after they’ve reached a specific part of a flow.

Experience Klaviyo in German, Spanish, Italian, Korean, and Portuguese, alongside English and French.

Send keyword-triggered responses in the subscriber’s native language.

Partners can now understand the performance and health of their OAuth apps using our new API activity chart. Review API logs seamlessly in order to troubleshoot customer errors.

Our PrestaShop integration now syncs 8 additional customer profile properties to Klaviyo, including locale data, PrestaShop account and group information, and more.

Schedule flows to automatically start and stop sending on a certain date and time, so it’s easy to prepare for your next big sale.

Set your default review order to Most relevant to feature the reviews your customers are most interested in first.

Review and compare how specific campaigns or flows are contributing to success per account in one aggregated portfolio view.

Bring designs from Canva into Klaviyo, and images from Klaviyo into Canva and with our new integration. Once Canva designs are in your Klaviyo image library, you can use them within email templates, SMS content, sign-up forms, and more.

Drag and drop the new HTML block into email templates to add custom HTML or CSS code, without configuring text block settings.

Klaviyo SMS now supports sending to subscribers in Denmark, Finland, Norway, and Sweden. Easily add regional phone numbers and start collecting consent to text subscribers worldwide.

New, beautiful review quote block style options let you feature reviews in email campaigns and flows while maintaining a consistent look and feel for your brand.

Analyze total and Klaviyo-attributed revenue and conversions by specific segments.

More easily integrate your Meta business account to target your Facebook and Instagram ads effectively with our refreshed integration.

Choose whether to trigger an unsubscribe when an opt-out keyword is detected in a message, or only when there’s an exact keyword match.

Instead of creating a subject line A/B test manually, AI generates a test for you in seconds.

Configure default and personal language settings in your Klaviyo account, ensuring the preferred language for each user.

The model comparison tool provides options for previewing potential changes to your attribution and bot click settings and how these will affect your performance reporting. This helps ensure any changes you make to your settings align with your brand’s measurement needs.

After a customer leaves a review on your site, they have the option to leave a review for your entire store as well. Highlight these reviews on a standalone page to boost SEO.

A new guided experience to seamlessly pull in your data from your warehouse using SFTP, giving you more data to work with across every Klaviyo surface.

Easily enable new tracking events for Shopify including Added to Cart, Viewed Collection, and Submitted Search. These events sync server-side, providing more persistent profiles and thus more events syncing and flows triggering in Klaviyo.

New options to customize your attribution windows, track non-human or bot click opens, and better align with your customer behaviors.

Ensure that Klaviyo generated predictive models and default reports use the right metrics, aligned to your specific portfolio accounts’ data structure, reporting needs, or custom integrations.

Prevent fake profiles from entering your account by protecting your forms with CAPTCHA.

Analyze total and Klaviyo-attributed conversions and revenue, and how many profiles are completing different numbers of conversions.

Allow your customers to submit reviews without leaving their inbox. Enable this feature to access a content block that can be added to your review request emails to collect a review rating, text, and headline without requiring the reviewer to open a new tab.

Add a sign-up counter block to display real-time submission counts on your form, leveraging social proof to create urgency and boost conversions.

Easily add a video block to embed a video thumbnail in your emails and link to content on Youtube, Vimeo, TikTok, and other video platforms.

Exclude bot clicks from reporting for more accurate analysis.

Target your sign-up forms by URL for Single Page Applications (SPAs), ensuring seamless and accurate form targeting for dynamic, modern web applications.

Updates to the segment builder interface with a cloning feature to clone conditions so you can build segments more quickly and easily.

Review step-by-step guidance to get the most out of your RFM insights and help tailor your marketing strategies.

Track revenue, average order value (AOV), and orders associated with sign-up forms, providing insights into how forms impact sales and how elements like coupons can drive purchases.

Automatically publish DNS records for supported providers during the branded sending domain setup process without leaving your Klaviyo account.

Format date and time properties to save time and ensure consistency in segmenting and messaging.

Merge multiple profile properties into a single property for improved data hygiene and usability.

Go beyond one-size-fits-all A/B tests with AI that learns what customers want, and chooses the best campaign variant for each person.

Configure alerts for your key metrics, segments, and flows. Get notifications when unexpected changes occur to proactively uncover trends or fix any potential issues.‍؜⁣⁤

Easily see the top-performing accounts across 3 KPIs when you select a metric. Plus, you can see how those accounts and portfolios are trending.

When you upload reviews from your previous provider, any previous store reviews will be marked as store reviews in Klaviyo and appear in your All reviews widget.

If you have a large number of pending reviews, you no longer need to manually publish them one-by-one. Instead, batch publish them with just one click.

Edit text directly in your email template canvas, rather than the sidebar. Text styling options now appear at the top of the email editor, with additional options available in the left-hand toolbar.

Collect customer reviews, highlight product feedback across channels, and build relationships with your audience with a reviews platform that seamlessly integrates with your WooCommerce store.

Highlight the right product review at the right moment in every customer journey. Use the review quote block to feature reviews in product-related flows (like abandoned cart or back in stock) for the exact product the recipient is interested in.

Once a customer has submitted a review for one product, they’ll automatically see a list of other items in their order to review. Collect reviews for everything in an order without crowding your review request email with several CTAs.

Start syncing SMS consent at checkout on PrestaShop to grow your subscriber list.

Shopify Markets customers will now see locale data (language and country) synced from Shopify to Klaviyo for profiles and events.

Review insights around how and when products in your catalog are driving orders, and align products at the right time in the customer journey.

Klaviyo SMS now covers Austria, Spain, and Switzerland, with MMS available in Australia. Easily add regional phone numbers and start collecting consent to text subscribers worldwide.

Banner forms stay visible on your webpage without interrupting your visitors’ browsing experience. This mobile-friendly signup form seamlessly integrates with your site’s design, and can scroll with the page or remain fixed.

Automatically sync Klaviyo lists and segments to Pinterest audiences with our new integration. Use Klaviyo segmentation to drive your marketing strategy and reach your customers on Pinterest.

Type a description of the flow you want to create and AI builds it for you.

Seamlessly create, read, update, and delete segments via API, unlocking full programmatic access to Klaviyo’s powerful segmentation engine.

Let your site visitors know that a reviewer received an incentive, like a discount code or a free product, in exchange for their review.

See what your customers love (and what they don’t) at a glance. AI reads your customer-submitted reviews to understand their topic and sentiment, then generates easy-to-read reports with key insights.

Create unique, single-use coupons for your PrestaShop store and use them in flows to incentivize subscribers to make a purchase.

See Klaviyo Reviews data within Gorgias and automatically create support tickets for negative reviews.

Report on subscription and order performance using custom metrics already created for you.

Use your custom-created metrics in single and multi-metric reports.

Use the metric mapping tool to ensure that Klaviyo generated predictive models and default reports use the right reference metrics, aligned to your specific account’s data structure and reporting needs.

Monitor SMS performance with a consolidated view of subscriber growth, campaign and flow revenue, and deliverability. Spot trends in real-time, make faster data-driven decisions, and share insights easily with PDF exports.

Change the default language setting for your Klaviyo account so you can engage with the platform in your preferred language (English or French). Changing the language for your account automatically changes the regional formatting (e.g., for numbers and dates) as well as the language for Klaviyo’s navigation. Note that this can only be done at the account level (not user-level), and by owners and admins.

Create, submit, and get approvals for transactional email and SMS messages directly within Klaviyo, eliminating support tickets for a faster, smoother approval process.

Customize your SMS order updates with branding and personalization to better suit your brand and enhance the customer experience.

No need to wait weeks for review requests to start sending – queue up recent purchases for review requests and collect customer feedback as soon as you start using Klaviyo Reviews.

Integrate with Intercom to sync metrics related to ticket, conversation activity, and profile data to Klaviyo.

Manage audience syncs for any advertising platform (Facebook, Google Ads, or TikTok) from within the Lists & Segments tab. Easily visualize ad platform connections all in one place.

See complete results for all stages of your campaign A/B tests with a clean, easy-to-read UI.

Automatically sync Klaviyo lists and segments to TikTok Audiences with our new integration. Use Klaviyo segmentation to drive your marketing strategy and reach your customers on TikTok.

Your company information link, automatically included in SMS sends, will now load in the language set by the browser language preferences, allowing customers to view this page in Dutch, German, French, or English

Connect your Zowie and Klaviyo data to sync your customers support interactions as events and properties in Klavyo, enabling better segmentation, marketing experiences, and support interactions for your customers.

New RFM profile properties that are updated every 24 hours and a new profile property called “RFM Group last changed” that can be used for date-based triggers in Flows.

Support AI interface changes including a new title to provide guidance, larger text input fields, and additional direction if customers need help to describe their problems.

Aggregate and analyze your data across multiple accounts within your portfolio, including different brands or separate accounts for different regions.

Add a one-time code to your SMS subscriber forms so new subscribers can double opt-in without leaving your site

The smartest way for you to manage all your accounts in one place

The Klaviyo Reviews analytics dashboard provides an overview of key reviews analytics, including your total review requests vs reviews submitted, average product ratings, product rating distributions, and Q&A trends.

Trigger a flow when products are running low in stock witth the new low inventory trigger – available for Shopify, BigCommerce, and custom catalog or integrations.

Copy your forms, flows, segments, campaigns, and templates from one account to your other accounts.

Connect with Toast to easily sync many different order placement and fulfillment-related events for segmentation and filtering

Select the key metrics you want to sync into your data warehouse, add a new metadata table of your metrics that will house all the metadata about your Klaviyo metrics, and define a time period for your historical syncs.

Access the Klaviyo Help Center in French! Our self-serve Help Center resources are now available in French.

Understand how you are acquiring and losing subscribers over time per marketing channel, and see which opt-in or exclusions sources are the cause of subscriber growth or shrinkage.

Klaviyo SMS now available in new regions, including the Netherlands, Germany, and France. Easily add and manage new phone numbers for different regions directly within your account settings.

Our WooCommerce integration now supports dynamic coupon creation within your Klaviyo flows.

Klaviyo automatically revokes consent for phone numbers previously involved in SMS-related lawsuits, thereby reducing the risk of inadvertently texting these individuals – at no additional cost to you.

Connect with OpenTable to easily sync many different reservation events for segmentation and filtering

Use definitions like can or cannot receive marketing – filtered by email, SMS, and push notifications – to group customers into channel-specific flows, without any guesswork.

Fully integrate your reviews widget to your on-site experience with new support for custom CSS styling.

Access a monthly deliverability score graph for the past year for your month’s performance, including key trends and outliers in deliverability metrics.

The SFCC integration catalog sync has been updated to support SFCC product types (variants, bundles and standalone products), back in stock, and multi-site catalogs.

Boost SEO rankings and showcase all product reviews from across your site on a single page for customers to browse.

Access pre-built data transformations for three of the most common data transformations, including first name formatting and state & country standardization.

Preview your segments for insights into who is included and to troubleshoot without waiting for a segment to generate.

Test multiple versions of your form to find the highest- converting display time.

Describe the people you want to reach and Klaviyo will create a segment for you.

Describe your goals and Klaviyo will design an on-brand email section.

Create a global holdout group to exclude a number of profiles from your messaging and determine the incremental success of your marketing program.

Share reviews across multiple product pages, enabling site visitors to see reviews for highly similar items in multiple styles.

Access centralized SMS deliverability reporting to analyze and diagnose your SMS deliverability health across all your sends

Connect to your Dutchie Point of Sale (POS) customer profiles and order data to reach customers with targeted messaging through segmentation, campaigns, and flows.

Allow TapCart users to publish Klaviyo reviews to your mobile app storefront, so customers can browse product reviews within the app itself. Any updates you make in Klaviyo to your widgets will dynamically appear on both your store and mobile app.

Quiet hours now utilizes subscribers’ area codes for precise location identification within the United States and Canada, ensuring alignment with their local time zones. This enhancement extends beyond basic country code identification, making your automated messages timely and considerate.

Analyze submit rate, submits, and views for each step of your sign up forms.

Moderate your review submissions to publish all valid reviews while rejecting inappropriate or irrelevant reviews.

Ask a question and Support AI will surface the right answer in seconds. AI will even suggest relevant help center articles for more detail.

Automatically recalculate your qualified subscribers seconds before sending scheduled SMS and push campaigns or restrict your audience to the segment members who qualified at the time you created the campaign.

Create a custom conversion metric, like a subscription or in-store purchase, to get more detailed, accurate reporting and attribution in Klaviyo.

Add new on-site filters to your reviews widgets so your customers can find exactly what they are looking for as they browse through your reviews.

Use on-site events or UTM parameters to trigger a pop-up form for site visitors.

All of your marketing emails from Klaviyo now automatically include one–click unsubscribe links to comply with Google and Yahoo’s new sender requirements.

Email deliverability added to the delivery hub to analyze and diagnose your deliverability health across all your sends

Use RFM values and customer groupings as properties in your segments and create segment-based recommendations in your marketing content.

Automatically generate a series of personalized responses to your customers’ product reviews using Klaviyo AI.

Include an optional gallery of customer-submitted product images in your product reviews widget.

Create a branded send-from address to send emails that appear to be coming from your brand and allow you to have better overall control of your sender reputation

Select up to 5 holiday calendar options to include commonly celebrated holidays in various countries and regions.

Preview your flow trigger to ensure your flow is set up as you intended and understand how your flow is going to behave based on the trigger and profile filters you’ve added.

Allowlist IP addresses for outbound Klaviyo integration traffic to ensure that your firewall is not blocking Klaviyo’s requests.

Connect with PAR Punchh to syncdifferent events from PAR Punchh related to membership and PAR Punchh properties.

Enable collision prevention display settings to prevent multiple sign-up forms from appearing simultaneously or one after another for your shoppers

Integrate with Thanx to sync real time Thanx transaction data and profile properties through the Placed Order metric.

Build custom functions in Klavyo CDP, including sending data to other systems without having to set up a public HTTP endpoint or custom functionality triggered in response to any event’s occurrence.

Help shoppers quickly write relevant headlines for their product reviews.

Klaviyo SMS now available in Ireland. Easily add and manage new phone numbers for different regions directly within your account settings.

Send transactional order updates via text message to people not opted in to your SMS marketing program. Available for Shopify stores.

Review analytics on all A/B tests conducted in campaigns and flows, and offers insights into the tested elements, the marketing channels used, success rates, and other data.

Unlock SMS marketing for alcohol brands and merchants with Klaviyo’s Age Gating solution.

Add profile and event properties to email templates without manually typing syntax code.

Add a dynamic image to a push notification to show a subscriber the exact product they favorited, started a checkout with, or bought.

Add countdown timers to your sign-up forms for flash sales, special promotions, or holiday messaging and more.

Build custom short links to establish a recognizable brand identity and build trust with your SMS subscribers.

Translate you review widgets and submission pages with over 12 language options.

Consolidated reporting hub to track key metrics, send volumes, and more.

Analyze the growth of your lists, segments, channel membership, and deliverability.

Find all the ways you can grow your list through Klaviyo––sign-up forms, customized subscribe pages, consent at checkout, SMS list growth tools, and third-party lead capture tools––all in one new location under the Audiences tab.

Create custom CLV models by adjusting the lookahead timeframe.

Format and standardize data automatically to improve your data quality.

Sync your customer profile and event data from Klaviyo to your data warehouse.

Visualize and understand drop-off across the subscriber and customer journey.

Create Android and iOS previes for your push notifications to ensure your push looks exactly as you expect before your customers ever see it.

Enrich customer profiles by tracking anonymous browsing activity and backfilling it to the relevant profile upon identification.

Review your RFM analysis in Klaviyo CDP to understand how recently a customer made a purchase, how frequently they purchase overall, and how much they generally spend on individual transactions.

Schedule an email, SMS, or push notification campaign down to the exact minute that you want your message to go out.

Trigger price drop flows for custom catalogs to let customers know when products they’ve looked at lower in price.

Notifications for delivery rate anomalies for campaigns with recommended actions to improve deliverability.

Guided walk through of every step to enable Klaviyo reviews, including adding reviews widgets to your Shopify store, setting up a review request flow, and selecting a plan.

View repoting on how many active profiles you’ve had, emails and SMS you’ve sent, how many SMS credits you used, and your CDP usage. If you are on manual billing, you will see your usage as a percentage of your contracted amount.

Manually set a height or width for the image, set image alignment, and more directly within the editor.

Crop an image into a circle, a square, or a rectangle with a custom width and height directly within the editor. Your original image is preserved, meaning you can adjust or remove the cropping at any time.

Create a product feed in Klaviyo to power custom product recommendations for your subscribers based on their past buying or browsing behavior.

Set up lead capture with Shop on a Klaviyo sign-up form to recognize Shop Pay users, save and apply their discounts, and collect SMS consent.

Implement onsite personalization on your website using Klaviyo’s group membership API.

Our state-of-the-art segmentation engine has been remodeled, resulting in 87% faster speeds, meaning you can be confident in your audiences and ensure your flows are effectively triggered in real-time.

New events visible on a profile’s activity timeline representing when a profile is manually (un)suppressed, or when a profile is (un)suppressed from a specific list.

Automatically show the discounted price compared with the original price for items in your product recommendation feeds, available for Shopify, BigCommerce, or WooCommerce integrations.

Enable system for cross-domain identity management (SCIM) and single sign-on (SSO) for better security and user data management that can be shared with different applications.

Retrieve account-specific data, such as contact information, timezone, currency, or public API keys.

Feature real customer reviews within your email templates.

Eliminate another platform in your tech stack by using Klaviyo reviews to seamlessly integrate reviews into your marketing strategy.

Connect to Olo to sync many different events, including key appointments and membership.

The template library in Klaviyo is now easier to find, has upgraded designs, and new filtering capabilities.

Connect with Mindbody to get your client data and appointment-related events into Klaviyo so you can deliver timely, personalized communications that keep your clients coming back.

Set up a custom web feed with your Instagram account using an RSS feed generator and display the feed in your emails.

Integrate with Boulevard to connect data for booking, scheduling, marketing, payments, reporting, and more.

See monthly, quarterly, and yearly overviews for your account performance across campaigns, flows, deliverability, and more.

Connect with Ordergroove to subscription data to set up customer segments and build out new flows with email and SMS actions.

Ingest and action buyer data from purchases made through Buy with Prime on your site, such as automated abandoned checkout emails.

Connect with Commercetools to sync your real-time and historical data from the Commercetools platform into Klaviyo so you can deliver personalized experiences at scale.

Create a custom attribution window for your push notifications by setting the exact number of days or hours from your attribution settings page.

Analyze your flow message deliverability including performance across inbox providors, positive engagement rates, and performance by email domain.

In addition to using Google, Adobe, and custom fonts, you can now use Klaviyo-hosted fonts in signup forms.

Easily view which channels you’re sending on and when, without manually maintaining a marketing calendar.

Monitor your signup form for elements that do not meet WCAG standards and log them as Active Alerts.

Push notifications have been expanded to include support for Android apps, sending deep links that direct users to a corresponding page within an app, and improvements to our iOS SDK.

Deliver personalized experiences to your online and offline customers with Klaviyo’s one-click integration with Square Online.

Sync subscribers for email and SMS collected through a Facebook lead ad into Klaviyo to better manage consent across both channels.

Generate a shareable link in Klaviyo that lets shoppers easily sign up for text message marketing.

Use Moveable Ink HTML within your Klaviyo SMS templates to deliver hyper-personalized content at scale.

Set up your A/B tests to send tests during the recipient’s local timezone.

In-app notifications provide important account information, platform updates, an area to access your Benchmarks report downloads, and more.

Quickly create a campaign, flow, signup form, list, or segment right from the main search bar of your Klaviyo account.

Include a close button for customers to exit a form teaser while they shop your site.

Expanded sync settings for Shopify allow you to choose to sync all Klaviyo profiles back to Shopify, while continuing to specify the profile data you want to sync to enrich Shopify profiles, including: name, email, phone number, email subscription status, and SMS subscription status.

Create and view dynamic & personalized product feeds from right within the email template editor.

Receive warnings within the template editor if your email is likely to be clipped in a gmail inbox due to the email being too heavy (close to or over 120 KB).

A/B test SMS content in flows to learn what resonates best with your audience.

Access all invoices from March 2022 onward for manually billed Klaviyo accounts.

Add and edit your SMS disclosure language, then simply add this language to any sign-up form by dragging in a new block.

Turn keywords into high-performing SMS messages.

Create an SMS campaign with the same settings from your email campaign’s Name and Recipients step with the click of a button. The SMS generated by Klaviyo will use your email campaign’s subject line and preview text, and is fully editable.