Pricing for Klaviyo

We do offer a free tier that includes email support for the first 60 days. You can create an account, import and sync your data, customize templates and emails, and use many of Klaviyo’s features for free. You can send 500 emails maximum to up to 250 active profiles. You also get 150 SMS credits. You’ll be prompted to upgrade once you exceed that limit.

Yes, absolutely. While many tools can send emails or SMS, Klaviyo stands out as the first and only B2C CRM that helps you build deeper connections with your customers and drive lifetime value. We integrate all the data your customers generate, use AI and intuitive no-code tools to deliver the right message, at the right time, on the right channel—across every stage of the customer journey.

Carrier fees are additional charges applied by mobile carriers (like Verizon or Vodafone) to a business’s text messages. While many SMS providers exclude these fees, Klaviyo includes them in the upfront price, making it easier for businesses to understand the true cost per message without hidden surprises.

No, only outbound text messages to customers cost credits.

Klaviyo plans are exclusive of tax fees.

As your active profile count grows you will automatically move to a profile compliant plan. We recommend following Klaviyo’s guidance on which profiles to suppress, so that you aren’t paying for profiles that are no longer providing value.

Don’t worry. If you need more messages than your plan allows for you have the option to upgrade your plan. You can upgrade manually or select the option to automatically upgrade to the next plan as your sending volume grows. You can upgrade email and SMS channels independently.

We offer a variety of support to help you get started. Depending on your plan, you may have access to:

• Step-by-step onboarding to our products and features
• The Klaviyo Community where you can ask questions and learn from other Klaviyo customers
• Klaviyo Academy for courses and certifications
• Email and chat support with product experts
• Growth success team for strategic questions
• Agency partners to help with onboarding, strategy, and implementation

We accept all major credit cards and you can enter or update your payment details on your account page at any time.

You can manage your account from your account page.

A short code is a 5-6 digit phone number that businesses use to deliver text messages to their customers. Short codes have a higher throughput than toll-free numbers, so if your business needs to send SMS messages to more than 30,000 people at a time or relies heavily on MMS, we recommend upgrading from a complimentary toll-free number to a short code. Once you reach the recommended sending volume, Klaviyo will reach out to help you secure a dedicated short code for your business.

If you want a short code before reaching 30,000 people, you can request a short code and begin using it as soon as the application is approved by mobile carriers. The short code will come at an additional cost. Some brands choose to start sending from a short code immediately to prevent having to change the number that customers receive their texts from when migrating from a toll-free number to a short code.

All of our base plans come with email, and you can choose to add SMS to your plan. You may increase email or SMS independently.

Klaviyo SMS is currently available in the United States, Canada, the United Kingdom, Australia, New Zealand, France, Germany, the Netherlands, Ireland, Austria, Spain, Switzerland, Denmark, Finland, Norway, Sweden, Italy, Portugal, and Belgium, and we are continuing to expand to new regions.

You can find more information about our pricing in the Help Center.