Your ESP isn’t built for ecommerce
You may be missing a key ability to segment, create more robust emails with real catalog data, or create the automations you really need.
Change is hard. But it’s also necessary.
In an ideal world, your ESP should integrate seamlessly with the rest of your tech stack, unifying your data to give you the full story on every customer that visits your WooCommerce store—what makes them click, what makes them bounce, and what makes them buy.
It should allow you to use those insights to automate personalized email and SMS communications that make customers feel seen, not targeted.
And it should reveal what works and what doesn’t, uncovering trends that help you acquire and retain new customers while inspiring existing customers to buy again.
3 signs it might be time to switch ESPs:
Your integrations keep breaking
Connecting software to an ecommerce store can be time-consuming and require a lot of external help. If the integration is complex and breaks data workflow, marketing falters—and you lose revenue.
You’re not seeing the results you want
Switching WooCommerce email marketing platforms can be appealing for businesses that are craving a clean slate strategically and want to hit the reset button.