1. Data
Marketing automation depends, largely, on quality data, and the sophistication of the technology that gives you access to it.
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Marketing automation: discover how to personalize more with less
Marketing automation can help you achieve personalization at scale—if you know how and when to use it. Learn what you need to have in place before you launch your automations program and the core 4 to implement right away, according to experts.
4 reasons ecommerce brands use automations as part of their marketing strategy
Brands are always looking for more ways to engage with their customers and build loyalty. Here are ways marketing automation solves for this:
Messages that feel like a 1:1 experience
What should marketing efforts aim to be, above any other adjective? Relevant. Automations allow you to send messages that are tailored to subscribers’ unique shopping interests.
Personalization, no matter the size of your business
The magic of automation is that your technology is carrying the bulk of the lift. The end customer experiences your 1:many content as relevant and interesting—like it’s been specially crafted just for them.
Teams can do more with less resources
It frees up your team from investing time and effort into monotonous, repetitive tasks and contributes to employee productivity and retention.
It benefits your bottom line
For every dollar spent, marketing automation returns $5.44 over the first 3 years with a payback period in under 6 months.
How do you lay a strong marketing automation foundation?
2. Tech
Data is what gives you insights about your customers, but the platform technology is what helps it all make sense.
3. Strategy
Define your goals, collaborate with other internal teams, and use product journeys to map strategy to customer lifecycles.