"Being really smart about compliance is what drives SMS list growth, and continually building that SMS list is what drives strong ROI."
Melissa Matusky, customer onboarding manager at Klaviyo
3 benefits of SMS marketing, according to Klaviyo's consumer report
Here are just a few of the benefits of using SMS marketing, according to Klaviyo’s consumer sentiment report, which surveyed nearly 2K consumers:
- Nearly all consumers (96%) are willing to receive a text from a brand at least once a week—up a massive 31% from our survey conducted the previous year.
- More than twice as many shoppers would rather hear from you via text message than over social media.
- 73% of consumers have made a purchase based on receiving a text message from a brand—and over half of them have done so 2-3x.
A preview of what the experts have to say
"We don’t see SMS as a replacement channel—it’s something you do to supplement and enhance your existing email strategy."
Jessica Schanzer, senior product marketing manager at Klaviyo
"Get your information directly from your customer, tell them what you’re going to do, and follow through on it. And respect their choices."
Bill Higbee, senior product marketing manager at Twilio