Solving for email deliverability before it becomes an issue:
An email deliverability worst case scenario happens where there is a lack of preparation and proper understanding of how email marketing works, how different inbox providers like Google, Yahoo and Outlook categorize messages, and the importance of customer-first marketing in every single email.
In our email deliverability guide, you’ll learn how to:
- Understand the differences between Delivery and Deliverability
- List different email bounce types and where they’re found in Klaviyo
- Talk about the pros and cons of double opt-in
- Define spam and recall the key laws & regulations that relate to it
- Describe different types of spam traps, problematic addresses, and blacklists
- Understand sending infrastructure and why it is important