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ESP migration: why switch and what to expect from replatforming
Learn how to approach an ESP migration with 10 smart versus weak frameworks, according to industry experts at Northern Commerce, IM Digital, and Tomorrow.
What to expect in this guide:
Deciding to migrate ESPs isn’t one that teams and businesses make lightly. But that doesn’t always mean brands choose to replatform for the right reasons.
Making a switch is usually a complex and time-consuming process, and if not done for the best business use cases, it can lead to a decline in email deliveries and engagement, and ultimately, cause negative financial effects.
So we asked the experts. We uncovered what strong versus weak reasonings for choosing to replatform look like and the effects of those decisions. In this guide. you’ll learn:
- 5 strong frameworks for deciding to migrate ESPs
- 5 weaker frameworks, that won’t set you (or your expectations) up for success
- Expert advice from industry professionals who’ve worked behind the scenes during countless ESP migrations
- Where to get started if an ESP migration is on your list of goals for 2023
- Why other brands and agencies switch to Klaviyo as their preferred ESP
A sneak peak at what the experts have to say
"If you’re not being cognizant of what your real values and goals and pain points are, you may end up making a reactive decision that’s not good."
Jen Brennan, director of digital marketing, Northern Commerce
"Nobody has the magic bullet. You still need to plan, you still need to do your due diligence, and you still need to hold yourself accountable."
Justin Ragsdale, partner, IM Digital