Personalization can be a scary word, especially the bigger your company gets. But you don’t have to create individualized 1:1 communication for every single prospect or customer—email marketing best practices like strategic segmentation and dynamic blocks in Klaviyo streamline this process.

In our power of segmentation guide, you’ll learn how to:

• Segment strategically––segmentation is personalization, after all
• Leverage automations + segmentation to scale (and not burn out)
• Leverage segmentation to understand the impact of iOS15.
• Benchmark yourself against others in your industry (and eventually, against your best performing campaigns)