Accurate reporting
Multi-channel attribution ensures that you won’t inflate revenue data and end up relying too heavily on one channel.
Email and SMS complement each other.
Balancing your email and SMS marketing is crucial for driving growth. Both channels bring something different to the table.
It takes a smart sending strategy—rather than blasting the same message to both channels at the same time—to improve click and conversion rates.
If that sounds complicated, the good news is that using a single email and SMS marketing software solution makes it easy. It’s even better if the platform has a rich customer database and robust data engine.
A few benefits of uniting email and SMS under one platform:
Comprehensive integrations
Unify and use data from across your entire tech stack to enrich your email and SMS marketing efforts in tandem.
Success across the board
Use the data and segments you’ve created to power your email marketing program to inform your SMS strategy and create a cohesive customer experience.