This playbook will take your email marketing program far beyond the basics by showing you how to test your assumptions, collect more profile data, and analyze your results to drive more personalization, retention and revenue.

Advanced email strategies we’ll cover:

• A/B test sign up forms
• Use a quiz or survey to collect customer preferences
• Build a content calendar based on email engagement
• Target customers based on location, churn risk, or brand/product/category-specific interest
• Dynamic variable syntax based on profile data
• Advanced flow segmentation
• ESP tagging and reporting