What kind of customer support does Klaviyo offer?

We’re serious about your success, so we offer a variety of customer support options including live-training sessions , office hours, Klaviyo Academy courses and certificates, Help Center articles, and a Klaviyo Community forum.

How do I pick the best marketing automation platform for my business?

Picking the best marketing automation platform depends on factors such as how complex your marketing program is or which marketing automation features you can’t live without. Klaviyo offers scalable solutions across email, SMS, mobile push, and reviews—so you can automate growth across your tech stack.

klaviyo vs. mailchimp

Go ahead, compare. Klaviyo drives growth that Mailchimp can’t.

With smarter segmentation, cross-channel flows, and data consolidation, Klaviyo is built to drive more growth for ecommerce brands.

A graphic represents a browse abandonment flow being triggered by a customer leaving behind a puffer jacket. To the right of the flow a smart phone shoew the browse abandonment email the customer received. Beneath the phone, a graphic represents a cross-channel reporting in the Klaviyo platform.

Have it all—in the platform built for ecommerce

Activate centralized customer data
from across your tech stack to send timely and relevant messages

Connect across channels
with a seamless email, SMS, mobile push, and reviews experience

Guide your marketing
with built-in AI, ecommerce automations, predictive analytics, and benchmarks

Grow your business
including your lists, customer lifetime value, and total revenue

35K brands have switched from Mailchimp to Klaviyo

Klaviyo vs. Mailchimp

With Klaviyo, ecommerce brands get more.

	Klaviyo	Mailchimp

Expertise	✓ Built for ecommerce & retail marketers	X Built for broad, general use
Segmentation	✓ Update in real-time ✓ Multiple uses—forms, automations, & reporting	X Can take up to 2 hours X Limited uses, reliance on manual tagging
Automation	✓ Advanced flow triggers for email, SMS, & mobile push	X Basic flow triggers, no mobile push
Coupons	✓ Static & unique coupon codes	X No unique coupon codes
Integrations	✓ 300+ built-in ecommerce integrations	X Limited ecommerce integrations
Reporting	✓ Customizable multi-channel & campaign reporting ✓ RFM & funnel analysis (Klaviyo CDP)	X Limited reporting customization
Template library	✓ 60+ retail-specific automation templates (including browse abandonment, price drop, & back-in-stock)	X No retail-specific automations; generic only
SMS marketing	✓ Available in US, CA, UK, IE, DE, FR, AUS, NZ, AT, ES, CH, NL, DK, FI, NO, SE, IT, PT ✓ Keyword opt-in, branded links, two-way messaging, age gating, & shipping notifications	X Not available outside of the US X Basic SMS features
AI	✓ AI for segment creation, email, SMS, & reviews (with A/B testing, peer benchmarks, & predictive analytics)	X Available for email only

A group of ecommerce marketers are having a casual meeting

Don’t limit your growth. Switch today.

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Built for ecommerce, better for ecommerce

Smarter segmentation

No manual-tagging or spreadsheet toggling here. Real-time segmentation updates based on profile and behavior data from 300+ integrations mean every message you send is perfectly personalized and up to date.

Smarter automated flows

Drive more revenue with less effort. Trigger flows when someone joins a segment based on third-party data like shipment delivery, VIP points, quiz results, and more. Plus use essential pre-built flows like back-in-stock and price drop.

Smarter reporting and analytics

Slice and dice your data however you want with customizable, detailed reporting. Review performance for each channel, campaign or automation, and industry-specific benchmarks.

We wanted a full overview of the customer, but that wasn’t available in Mailchimp at all.

Sandip Chaudhuri

VP of product marketing, Parts Avatar

Success stories: hear from brands who left Mailchimp

Learn from 5 major ecommerce brands why switching to Klaviyo is the smart choice.

Read the blog

Migrate from Mailchimp in 4 easy steps

Learn how to transition from Mailchimp, including moving all your data with a one-time sync.

Read the help article

Frequently asked questions

Comparing Klaviyo to Mailchimp is a little like comparing apples to bananas. Klaviyo is the smarter platform designed for ecommerce marketing; Mailchimp is a legacy email automation service with clunky functionality. While it may be less expensive initially, Mailchimp hits you with hidden fees and add-on costs. With Klaviyo, every plan includes access to the ecommerce tools you need to drive growth.

Visit our pricing page to estimate your monthly cost.