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Klaviyo AI brings advanced artificial intelligence capabilities to Klaviyo B2C CRM, including generative AI and machine learning (ML). These features help you work smarter, make data-driven decisions, and achieve even better results for your business.
For generative AI, Klaviyo collaborates with trusted partners like OpenAI and AWS Bedrock. All machine learning capabilities, however, are built and powered entirely in-house, seamlessly integrated into Klaviyo B2C CRM.
When using Klaviyo, features powered by generative AI are marked with a sparkle symbol for easy identification. Currently, Klaviyo offers generative AI-powered tools like Segments AI, Email AI, SMS AI, and Reviews AI.
Klaviyo’s machine learning capabilities and predictive analytics are core to the platform and can’t be opted out of since they’re deeply embedded into how Klaviyo delivers value.
However, our generative AI features are optional—you’re in control of whether to use them. Look for the sparkle symbol to identify these features.
No, Klaviyo does not share personal data with its LLM providers, such as OpenAI. Because of this, they are not listed as subprocessors. This ensures your data stays private and secure while you leverage the power of Klaviyo AI.