Pricing for Klaviyo
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The tools you need to scale, included with every plan
- Hyper-precise segmentation (AI)
- Drag-and-drop automation builder
- Audience growth tools (AI)
- Personalized benchmarks (AI)
- 350+ pre-built integrations
- Templates with built-in best practices
- Campaigns for marketing moments
- Experiment and testing tools (AI)
- Customer profiles (AI)
- 1:1 product recommendations (AI)
- AI-powered content generation
- Built-in compliance and deliverability (AI)
Join over 167k paying customers
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Pricing FAQ
A profile refers to an individual contact stored in your Klaviyo account, along with all of that contact’s customer data: events, preferences, profile properties, and more. You can think of each profile as a digital file on a specific contact. Profiles can be one of two statuses — active or suppressed.
Active profiles are any profiles that are able to be emailed by Klaviyo. Your number of active profiles is a factor in the Klaviyo plan you choose.
Suppressed profiles are profiles that cannot be emailed but still store all the relevant customer data. Suppressed profiles are not a factor in Klaviyo’s pricing.
Total profiles
The overall profile count is the total number of profiles associated with your Klaviyo account, regardless of their marketing status and channel (this includes Email, SMS, and Push profiles today). Any profile that is being stored and tracked in Klaviyo will be represented in this count.