Reporting

Reports and analytics for immediate impact

Effortlessly monitor your performance across all channels, gain clear insights, and take actionable steps to drive improvements with reports and analytics.

Get clear answers and stay ahead

Easily tackle key strategic questions with our user-friendly, customizable reports. Plus, keep ahead of trends and performance issues with real-time monitors and alerts from Klaviyo CDP, so you’re always in the know.

Find out what drives your success

The full customer journey

With 350+ integrations, you can create Klaviyo reports on metrics across platforms, combining onsite activity, subscriptions, marketing engagement, and more.

Tailored metrics

Customize your conversion metrics to fit your business goals and how your customers interact.

Insightful benchmarks

See how you stack up against similar brands to pinpoint where to focus your efforts for the best results.

On left, display of bottom performing metrics; on right, display of top performing metrics

Access your data anytime, anywhere for maximum impact

Turn opportunities into improvements

Our reporting syncs with your segments, campaigns, and flows, so you can quickly spot where to optimize and who to target.

Get smart, personalized tips

Receive custom recommendations on marketing and targeting, thanks to tools like our deliverability and RFM action centers.

Access data across your tech stack

Whether you’re diving into a data warehouse or using insights for ad targeting, you can get the information you need, anytime.

On left, display of RFM percent change comparison between Jan 15 2023 and Feb 15 2023; on right, display of RFM champions segment details

Unlock revenue growth with data-driven confidence

Marketing insights

Get the most out of your emails, SMS, and push notifications with detailed analytics, global holdout groups, and A/B testing to refine your strategy.

Customer insights

Keep tabs on growth with acquisition and retention reports, see how customers feel using Review Sentiment AI, and use Klaviyo CDP to understand buying patterns.

Business insights

Set up customizable dashboards to monitor revenue and campaign results, ensure delivery with checks and alerts, and track products and messages that drive repeat purchases.

On left, display of review sentiment performance; on right, display of review sentiment over time

Find out how The Moret Group consolidated their reporting with ease

I’m not pulling 3 different reports from 3 different platforms and trying to connect the dots. I love being able to go in and see how each message performed with each RFM segment.”
Christopher Peek, digital marketing director, The Moret Group
Klaviyo logo and The Moret Group logo with picture of shirtless man crossing their arms; image is outlined by the Klaviyo flag icon

Frequently asked questions about reporting

Yes, you can send data to Klaviyo through 350+ pre-built integrations, flexible, open APIs, our SFTP import tool, data feeds, or CSV uploads.