Ecommerce
The ecommerce industry is constantly in flux––from algorithm changes on third-party platforms to the latest and greatest marketing channel or tactic, not to mention supply chain woes and thin margins, there's a lot to cover! Dive in to our analysis of the ecommerce industry to help keep your finger on the pulse of the most important changes and updates so your business can stay focused on profitability rather than chasing trends.
Ecommerce articles
How did Cyber Weekend stack up for brands in 2021? While Black Friday sales were down for many, over 160K Klaviyo customers saw major growth.
Discover a brief history of the Black Friday trademark in Germany and what you need to know about it in 2021.
Shipping delays are continuing to haunt the retail industry, learn how to use transactional emails to communicate with customers.
Considering SMS and email for part of your holiday marketing strategy in Europe? These 5 tips will help you succeed this Black Friday.
New data from Klaviyo reveals 3 consumer behavior trends that will influence ecommerce marketing strategy in 2021 and beyond.
Some of the strategies used are from channels like email marketing, SMS text messaging and social media retargeting to reach target audiences. In a post pandemic world, where cookies are crumbling, third party data is hard to use and data privacy issues are prevalent growing a business for B2C becomes problematic. The only way tactics […]
Earlier this month, it reached a new peak—and businesses have felt the pain. Here’s what’s happening: The National Health Service (NHS) app alerts, or pings, people to tell them they’ve been exposed to COVID-19 and must isolate for up to 10 days. As the number of cases—and pings—has risen, UK residents and businesses have had […]
Want to create a memorable unboxing experience for your ecommerce customers? Take these seven product packaging ideas and make them your own.
Author’s Note: If your business is already GDPR-compliant, skip ahead to the section called “Ecommerce and GDPR: 2 years on.” For those of you who are new to selling into the United Kingdom (UK) or European Union (EU) or starting a new job in ecommerce, keep reading to learn more about the General Data Protection […]