Klaviyo SMS

Smarter SMS marketing powered by all your customer data

Join the over 19,000 brands who get even more out of SMS with the Klaviyo unified platform.

Build stronger one-to-one relationships

73%
of consumers have bought as a result of a brand’s text
1 in 3
consumers prefer texts over emails from their favourite brands
5.5x
SMS marketing gets 5.5x the click rate of email
9.88%
click rate for Klaviyo SMS
DELIVERABILITY AND COMPLIANCE

Grow your list with confidence

Klaviyo has built-in deliverability and compliance features that help ensure your messages only get sent to customers who have opted in.

  • Show up as your brand, not a random number with built-in contact cards and custom branded links.
  • Quickly add pre-built disclosure language and terms of service to any form.
  • Only send texts during local recipient business hours with SMS quiet hours.
  • Identify deliverability issues and quickly make adjustments with SMS failed reasons.
  • Automatically check for SMS consent prior to sending your texts—and skip any non-consent profiles.
Brand image depicting the compliance of Klaviyo SMS marketing - and a SMS triggered sign up form which terms and CTA button

Your marketing channels consolidated in one platform

With SMS, email, mobile push, and reviews all together, you can reduce spend and increase your ROI—while reaching customers on their preferred channels.

  • Drive more list growth with a single platform to manage and optimise your sign-up forms and marketing experiences.
  • Make smarter business decisions based on accurate, comprehensive profiles and real-time data.
  • Improve conversion rates with intelligent testing and predictive analytics.

If you’re a current Klaviyo email customer, it’s easy to add SMS directly in the platform.

Brand image depicting SMS marketing automation
Explore the rest of the platform
Email
Use pre-built email automations to move customers through the funnel.
Mobile Push
Drive engagement with targeted mobile app notifications.
Reviews
Add automated review requests to email and SMS flows.
  • Build flows for every touchpoint, moving customers through the funnel.

  • Learn how your KPIs stack up to peers. Get step-by-step guidance to improve.

  • Track email KPIs, predict customer behavior, and get actionable insights.

  • Promote sales events, announce new products, send newsletters, and more.

  • Tailor 100+ essential templates to your brand’s needs with ease.

  • Drive more revenue with hyper-relevant campaigns powered by real-time data.

  • Capture more data, target specific audiences, add coupons, and more.

Frequently asked questions about SMS marketing

SMS marketing is the practice of sending customers and prospects marketing messages, promotions, announcements, reminders, and more by text message.