The key platform features that took objectsource from Klaviyo sceptic to advocate

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When CEO Rebecca Jones founded objectsource, an ecommerce agency, in 2009, her goal was simple: help smaller ecommerce merchants on Magento (now part of Adobe Commerce) use powerful technology and strategies to propel them up the financial food chain.

Since then, objectsource has helped grow revenue for businesses of all shapes and sizes, from one-person boutiques to multinational corporations—growth that Klaviyo has become integral to in the last few years.

“With Klaviyo, you’re making money while you sleep. Put in the effort at the beginning to understand what works best, and then let it do the work for you,” Rebecca says.

How Klaviyo won over objectsource—and continues to drive growth for the agency’s clients

Challenge

While objectsource now regularly advocates that their clients use Klaviyo, that hasn’t always been the case. When objectsource’s CEO, Rebecca Jones, was first introduced to Klaviyo, she had doubts—namely, whether Klaviyo was up to the advanced use cases her clients needed.

At the time, Klaviyo was primarily known for email. It wasn’t until early 2023 when the EMEA partner team took objectsource through a deep-dive product tour to reveal the power of the platform that the partnership started to form. In the last 18 months, objectsource went from not using Klaviyo to successfully onboarding 10 clients onto the platform.

We realised Klaviyo isn’t just email marketing. It’s a powerful marketing automation platform. And that really excited us.

Solution

Once objectsource began exploring Klaviyo, some of the features that stuck out were the advanced abilities to create highly personalised marketing communications—while testing and optimising.

“Klaviyo is a platform for the curious,” says Rebecca. “If you want to test a different follow-up, create a new flow, or trigger an action at a certain point in the user journey, you can build and coordinate everything within Klaviyo.”

Ultimately, everything comes back to the value of the platform for objectsource’s clients. The real draw of Klaviyo is not just in the features objectsource uses but the impact on the holistic customer experience.

Most importantly, we want to create smarter customer relationships. And that to us is Klaviyo. Making sure you can get closer to your customers to personalise better, serve them better, and give them a much better experience of your brand

Strategy

To turn great customer experiences into growth for their clients, objectsource pioneered a results-oriented strategy, ACRM—attract (paid search, SEO, email), convert (frictionless UX), retain (repeat purchases), and measure (data-led conclusions on what’s working and failing).

When onboarding a new client, objectsource can quickly automate the attract, convert, and retain portions of this strategy thanks to Klaviyo. What would normally be overly technical and complex marketing programs become automated and easy to build.

“We can look at what clients may be lacking and say, don’t worry, Klaviyo can automate an awful lot of this for you already,” says Rebecca.

And the measure strategy? Klaviyo’s built-in dashboards make it clear what’s working and what can be improved—which is how objectsource knows that one of their clients recently saw a 44.4% uplift in sales after using Klaviyo to segment and personalise their newsletters. 

“One of the best things about Klaviyo is its reporting. You can ask the question, ‘what is actually making me money here?’ The client can see the fruits of their labour,” Rebecca adds.

With more and more customers benefiting from objectsource’s storefront expertise and Klaviyo’s data and automation capabilities, Rebecca’s team continues to think bigger.

So what’s next for the agency? Objectsource’s future plans is to help clients grow their subscription models and create recurring revenue, develop cross-border payment solutions, and enable smoother transactions between B2B traders as well as consumers—all in continued partnership with Klaviyo.