What is a restaurant CRM?

A B2C CRM (business-to-consumer customer relationship management system) helps restaurants create meaningful, personalized connections with diners. It combines real-time data, marketing automation, and customer insights to help restaurants boost guest loyalty, drive repeat visits, and optimize marketing campaigns—all at scale.

Why Klaviyo B2C CRM is perfect for restaurants

  • Built for personal relationships with diners: Klaviyo B2C CRM specializes in helping you foster personal connections with guests at scale.
  • More repeat visits: Klaviyo B2C CRM uses data to craft compelling offers and experiences that bring diners back again and again.
  • Ease of use: Klaviyo B2C CRM doesn’t require technical expertise to set up or use, so your team can focus on making great food and serving guests.
  • Unified platform: Klaviyo’s all-in-one platform manages marketing, guest data, and analytics under one roof.

The benefits of Klaviyo B2C CRM for restaurants

  • Personalized campaigns: Lower customer acquisition costs and increase customer retention rates with tailored messaging for your audience, from first-time diners to loyal customers.
  • Higher average order value: Promote up-sells like wine pairings, dessert specials, or tasting menus.
  • Higher reservation fill rates: Automate campaigns to fill tables during off-peak hours or promote last-minute availability.
  • Deeper guest loyalty: Reward frequent diners with personalized loyalty perks and exclusive invitations.
  • Data consolidation: Understand diners better across the entire customer journey, with everything you need in one place. 

How restaurants use Klaviyo B2C CRM

  • Event promotion: Promote special events like wine tastings, chef’s table experiences, or seasonal menus to targeted diner segments.
  • Loyalty program marketing: Increase engagement with rewards and VIP offers for regular guests.
  • Birthday and anniversary campaigns: Send automated personalized offers, like a free dessert or champagne toast, to celebrate special occasions.
  • Online ordering and delivery: Boost takeout and delivery margins with timely promotions based on order history.

Klaviyo: the only CRM built for B2C

With 350+ integrations with platforms like OpenTable, Toast, and Olo, Klaviyo B2C CRM makes it easy for restaurants to connect with diners in more meaningful ways. Build lasting guest relationships with personalized marketing and data-driven insights that keep your guests coming back again and again.

Klaviyo has helped 157,000 businesses create personalized customer journeys. Sign up for Klaviyo and get started today. 

Additional resources