A reimagined CDP for businesses of all sizes

The CDP is built on Klaviyo’s unique OLAP + OLTP composite data store, which gives brands the ability to store unaggregated lifetime event data for all their customers. As a result, you can get a true 360-degree view of each customer’s lifetime history with your brand. Plus, each piece of granular data is available for real-time personalization, segmentation, and analysis.

This unique data store allows Klaviyo CDP to provide fast access to all historical data with a single platform — which sets it apart from many legacy solutions.

As your business grows and you incorporate more tools into your tech stack, it’s time to start thinking about how you put all your customer data into action. When that data gets siloed in multiple disconnected platforms, it can be difficult to access, analyze, and use effectively.

That’s where a CDP comes in. A customer data platform is an essential tool for maximizing the value of zero- and first-party data — especially when it comes from multiple data sources. The right CDP serves as a single source of truth that unifies all your customer data across different formats, platforms, and systems. That way, you can access it all in one place.

Yes. The CDP is built on Klaviyo’s powerful data infrastructure, which is designed for scalability and flexibility — so you’ll never have to worry about outgrowing it. Today, Klaviyo is proud to serve brands of all sizes, including large, well-known, and fast-growing brands across many industries.

Plus, its data and intelligence features are ideal for helping fast-growing and mature brands carry out sophisticated marketing strategies with precision.

Probably not. Most brands already gather customer data directly through online stores and other experiences. The right CDP can help your business use all that data to drive more conversions and revenue the same way bigger brands do.

If you haven’t heard much about smaller businesses using CDPs, that’s likely because they haven’t always been an accessible option. Many legacy platforms weren’t built with smaller businesses in mind. But making the most of your brand’s data shouldn’t require an extensive technical background or additional hiring.

A profile refers to an individual contact stored in your Klaviyo account, along with all of that contact’s customer data: events, preferences, profile properties, and more. You can think of each profile as a digital file on a specific contact.

Profiles are determined by the number of contacts within your account, regardless of active or suppressed status. Profiles are inclusive of any profile identity a customer is storing, including SMS- and push notification-only profiles.