One profile for every customer
See purchases, loyalty activity, subscriptions, and more in a single real-time view that powers personalized experiences everywhere.
Go beyond the traditional customer data platform
Klaviyo Data Platform (KDP) unifies customer data and enables real-time activation for marketing, customer service, and analytics—and it’s built into Klaviyo B2C CRM.
Keep every team on the same page
Keep marketing and service in sync with a shared customer view that powers better conversations and personalization.
Make reporting more flexible
Send Klaviyo data to your warehouse and analyze performance in the BI tools your team already trusts.
Close the gap between data and action
Bring churn scores from your warehouse into Klaviyo, then use them to build audiences and trigger personalized win-back flows.
Trusted by 205,000+ brands
The full story of each customer
Klaviyo unifies every click, purchase, and interaction, turning fragmented data into comprehensive, lifetime customer profiles.
Cross-functional clarity
All your teams have the same unified, real-time view of customer profiles and events.
Lifetime retention
Data you collect in Klaviyo stays in Klaviyo: no expiration dates.
Recognize more returning visitors
Extend customer recognition for longer on restrictive browsers, preserving more onsite activity across returning visits and reducing the identification gaps that limit what you know about your customers.
The full picture makes a difference
Capture more onsite activity to build richer customer profiles, sharpen segmentation, and deliver more personalized experiences.
Flexible data model
Use custom objects to capture households, subscriptions, and stores so each profile reflects real‑world relationships.
CUSTOMER SPOTLIGHT
Klaviyo Data Platform success stories
Predict, act, and win
The Klaviyo Data Platform doesn’t just record the past—it predicts what your customers will do next. Know customers more deeply, anticipate their needs, and deliver campaigns that drive results and protect margins.
Identify churn risk and retention opportunities.
Know order frequency and predicted next order date.
Forecast customer lifetime value (CLV).
Personalize campaigns based on actionable predictions.
Grow with confidence
Effortlessly scale with Klaviyo, processing massive data volumes to deliver real-time, personalized experiences at every stage.
Highly reliable infrastructure
Engineered to handle BFCM-level traffic and beyond, ensuring fast, real-time delivery of your messages.
Real-time business insights
Track performance and get instant alerts on key metrics to prevent issues and keep campaigns running smoothly.
Built in protection
ISO 27001 certified, SOC 2 Type 2 audited, and designed to help you stay compliant with CCPA and GDPR, protecting your customer data.
Regional infrastructure for global growth
EU Data Residency is the first step in Klaviyo’s broader investment in regional infrastructure, giving eligible brands the ability to store customer data in-region and meet regional data-location requirements as they grow globally.
The days of disconnected data are over
Start with the essentials to unify your customer data, then unlock advanced tools for deeper insights, smarter personalization, and more control as you grow.
Data warehouse syncing
Sync profile and event data between Klaviyo and your data warehouse. No custom pipelines or third‑party reverse‑ETL tools required.
Data transformation
Standardize and manipulate data for more advanced segments and personalization.
Custom monitors
Stay ahead of trends and catch potential issues early with alerts you can set in seconds.
Customer profiles
Gain a complete view of each customer’s behavior across channels and touchpoints.
Customer segments
Target exactly the right people based on any number or combination of conditions.
Integrations and APIs
Consolidate your data with 350+ instant integrations and powerful APIs.
CDP and customer data management resources
Streamline your tech and boost CLV with Klaviyo
Read the CDP article
Understanding profiles in Klaviyo
Learn about profiles
Managing profiles, lists, and segments
Go to courseExplore the rest of B2C CRM
KDP FAQs
What is a customer data platform (CDP)?
A customer data platform (CDP) is a centralized system that unifies customer information from multiple sources, creating a single source of truth. By consolidating, structuring, and making data actionable, CDPs help businesses streamline marketing, service, and analysis efforts.
Klaviyo’s Data Platform goes beyond traditional CDPs by integrating data unification, advanced analytics, and real-time activation into one marketer-friendly solution. This simplifies workflows, saves time, and fosters deeper customer relationships.
How is the Klaviyo Data Platform different from traditional CDPs?
The Klaviyo Data Platform is purpose-built for marketing and customer service teams, featuring an intuitive no-code interface, pre-built integrations, and rapid setup. While traditional CDPs often require months of implementation, Klaviyo is up and running in hours—delivering value almost immediately.
Klaviyo also stores customer data indefinitely at no extra cost, enabling businesses to access a lifetime of insights for smarter segmentation, personalized campaigns, and in-depth reporting.
How does Klaviyo handle customer data?
The Klaviyo Data Platform employs advanced infrastructure to store lifetime event data for every customer. This comprehensive data repository provides businesses with a 360-degree view of customer behavior, enabling real-time analysis, hyper-personalized experiences, and dynamic segmentation.
With fast, reliable access to granular insights, Klaviyo helps businesses unlock the full potential of their data.
How does Klaviyo’s customer data solution improve marketing performance?
By integrating data unification, analytics, and activation into one seamless solution, the Klaviyo Data Platform accelerates and enhances marketing workflows. Say goodbye to disconnected tools and hello to actionable, clean data that powers segmentation, personalization, and reporting.
From tailored customer campaigns to real-time optimizations, Klaviyo ensures every interaction is impactful.
How long does it take to implement the Klaviyo Data Platform?
Most Klaviyo Data Platform features are ready to use within hours, without the need for extensive technical expertise. For advanced integrations like APIs, setup times may vary depending on your team’s resources.
Does my business need a customer data platform?
If your customer data is scattered across multiple tools, making it difficult to unify, analyze, or act upon, a CDP like Klaviyo’s can help. By consolidating data into one platform, Klaviyo empowers businesses to create personalized customer experiences, drive growth, and make data-driven decisions.
Klaviyo’s flexible and scalable design makes it suitable for businesses of all sizes, from startups to enterprises.
Is the Klaviyo Data Platform suitable for small businesses?
Yes! Klaviyo’s user-friendly design ensures that even small businesses can leverage advanced data capabilities without needing a dedicated technical team. It’s an ideal solution for brands seeking to unify customer data and execute sophisticated marketing strategies.
Can the Klaviyo Data Platform scale for enterprise-sized businesses?
Yes, the Klaviyo Data Platform is designed for businesses of all sizes, from startups to enterprise-level brands. Its infrastructure is built to handle complex, high-volume data environments, making it ideal for fast-growing and established businesses alike. Leading brands across industries already trust Klaviyo to scale alongside their success.
How does Klaviyo support the data residency needs of global brands?
As part of its continued investment in supporting global brands, Klaviyo is expanding its regional infrastructure with EU Data Residency. Beginning September 15, 2026, eligible new contracted customers can participate in Limited Availability and be provisioned directly in Klaviyo’s Germany-based EU environment, with customer data stored in the EU from day one. Customers will have access to Klaviyo for Marketing, Marketing Analytics, Advanced KDP, and Klaviyo Social. Existing US-hosted accounts cannot be migrated during Limited Availability. Migration is on the roadmap, with Klaviyo expecting to begin enabling migrations in Q1 2027.